Trademark Explorer


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Whether you’re launching a new business, product, or tagline, it’s crucial to secure the right language as early as possible in the process. Trademark Explorer’s advanced algorithm has several advantages over the U.S. Patent and Trademark website. By simultaneously scanning both federal and state databases, it reduces search time to seconds and puts key details like class, status, and ownership together in one place.

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Search results are an indication that the term you searched may be trademarked. Want a closer look at one of your search results? Our detailed reports contain everything you need to make an informed choice about any given trademark, including its history, registration, application, and logo usage.

Trademark FAQs

  • What is a trademark?
  • If a business is incorporated, is its name automatically protected by trademark?
  • What is the process for obtaining a trademark in the United States?
  • Can I hire a professional firm to conduct a trademark search?
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What is a trademark?

Trademark is one of three legal terms used to describe “intellectual property,” the others being patent and copyright. A trademark, denoted by the ™ symbol (or ® if the trademark is a registered trademark), is a word, phrase, symbol, design, combination of letters or numbers, or other device that identifies and distinguishes products and services in the marketplace. To determine whether you're legally permitted to use the name you've chosen for your company, products and/or services, conduct a trademark search.

If a business is incorporated, is its name automatically protected by trademark?

No. When you register a corporate or limited liability company (LLC) name with a state agency, there is no guarantee that the name has not already been taken by another business as a trademark. It only means that another company hasn't registered the business name in your state. Undertaking a trademark search before naming your company will help to minimize this risk.

What is the process for obtaining a trademark in the United States?

Trademarks can be obtained through common law. Common law trademarks originate immediately upon using a trademark symbol (™) in connection with the sale of goods or services. Protection provided under common law is limited, however, and many companies will benefit from registering their marks with the state or federal government. Trademarks that have the ® have been registered with the USPTO.

Can I hire a professional firm to conduct a trademark search?

Yes. Many people prefer to pay a professional search firm to complete a comprehensive trademark search. This makes sense if you can afford investing hundreds of dollars or more for a thorough professional search. Our recommended resource is Corsearch.

You can also use a trademark attorney who can provide legal opinions as to whether your proposed mark is legally safe.