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"Got Social Mediology?" author Jay Iszo joins us to discuss how to get a real return on your investment from social media. Also known as The Internet Doctor, Iszo explains how to determine which social media platforms are best for you, why the Facebook business page is dead and why all social media activity ought to start on the personal side and then move to professional. Finally, Iszo says social media is not going anywhere and offers a preview of what's likely coming next.