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Ed McLaughlin, author of The Purpose is Profit, explains why simply following your entrepreneurial passion is not enough to guarantee success. McLaughlin shares his own business successes and failures and outlines his "commandments" that can guide small business owners to profitability.
Kindly Care founder Igor Lebovic discusses how his business provides a high-tech way for people to screen and hire caregivers for their elderly or infirm loved ones. Lebovic tells us the personal inspiration for the business, how it works, and the emotional and financial relief it can provide.
Peter Sheahan, author of "Matter," explains how your business can move beyond traditional competition.
What Customers Crave author Nicholas J. Webb tells us why creating a great customer experience requires much more these days than being kind and knowledgeable and providing good service.
Sell With A Story author Paul Smith tells us why using stories resonates with potential customers so much more than just just facts and figures. Smith explains how to tell a story, how much of that ability is natural, and why you need to get customers to tell their stories too.